Executive
Summary
Product
Description
2
Mission
Statement
3
Vision
Statement
4
Competitive
Analysis
5
Identify
Target Market
6
Branding
Elements
7
Distribution
Strategy
8
Pricing
Strategy
9
Message to be
Communicated
10
Tactical
Promotional Plan
11
Plan for
Promotional Budget
12
Global Marketing
Strategies
13
Societal Marketing
Strategies
14
Ethical and Legal
Concerns
15
Monitor and
Evaluate
16
Marketing Plan Sections
Executive Summary
Product Description
Mission Statement
Vision Statement
Competitive Analysis
Identify Target Market
Branding Elements
Distribution Strategy
Pricing Strategy
Message to be Communicated
Tactical Promotional Plan
Plan for Promotional Budget
Global Marketing Strategies
Societal Marketing Strategy
Ethical and Legal Concerns
Monitor and Evaluate